Click Ethical
Educate Abroad (Thailand)
Client Overview
Educate Abroad (Thailand) is an ESL teacher recruitment agency based in Thailand, dedicated to connecting qualified teachers with rewarding opportunities in the country. The agency initially had six teachers but aspired to expand its reach and recruitment efforts to bring in more qualified educators.
Click Ethical, a purpose-led social media agency, was engaged to revamp Educate Abroad's social media presence. The strategy encompassed a holistic approach, including content creation, community engagement, and targeted advertising to amplify the agency's brand and attract potential ESL teachers from.
Challenge
They faced the challenge of limited visibility and engagement on social media platforms. The agency needed to increase its online presence, attract qualified teachers, and ultimately enhance its recruitment success.
Click Ethical, a purpose-led social media agency, was engaged to revamp Educate Abroad's social media presence. The strategy encompassed a holistic approach, including content creation, community engagement, and targeted advertising to amplify the agency's brand and attract potential ESL teachers from.
Approach
Click Ethical, a purpose-led social media agency, was engaged to revamp Educate Abroad's social media presence. The strategy encompassed a holistic approach, including content creation, community engagement, and targeted advertising to amplify the agency's brand and attract potential ESL teachers from.
Click Ethical, a purpose-led social media agency, was engaged to revamp Educate Abroad's social media presence. The strategy encompassed a holistic approach, including content creation, community engagement, and targeted advertising to amplify the agency's brand and attract potential ESL teachers from.
Key Strategies Implemented
1. Impactful campaigns
We worked closely with Educate Abroad to identify meaningful causes that resonated with their audience. We crafted purpose-led campaigns that went beyond recruitment, focusing on making a positive impact on local communities and schools in Thailand. The purpose-led campaigns spearheaded by us generated significant social impact. One notable campaign raised 16,000 Baht, which was utilized to provide much-needed stationery supplies to an underfunded school in rural Thailand.
2. Content Optimization
We revamped Educate Abroad's social media profiles with high-quality visuals, videos, infographics, compelling captions, and relevant hashtags. Content was strategically designed to showcase the unique benefits of teaching in Thailand, offer advice and ESL teaching tips, provide insight into visa and work permit processes, give understanding to Thai culture, and highlight success stories of current teachers.
3. Community Building
We fostered a sense of community by creating and managing dedicated groups where current and potential teachers could share experiences, ask questions, and connect with each other. This helped in creating a supportive network and boosting engagement. We created a Facebook group to act as a job board and advice hub for all things ESL in Thailand. The group currently has a membership of 7,000 approx.
4. Targeted Advertising
We identified and targeted specific demographics of potential ESL teachers through paid advertising campaigns. This included geographically targeted ads, interests-based targeting, and custom audiences to reach individuals who were most likely to be interested in teaching abroad. Our campaigns amplified their message, ensuring maximum reach and engagement.
5. Regular Engagement
We implemented a consistent posting schedule, ensuring that Educate Abroad remained active and visible on various platforms. We actively engaged with the audience by responding to comments, addressing queries, and participating in relevant discussions. It wasn’t just about posting; it was about sparking conversations, answering questions, and building genuine connections with their audience
The Results
Within the first six months, Educate Abroad's social media followers witnessed a staggering increase, with a growth rate of over 300%. From 70 followers to 6,000+, this surge in followers contributed significantly to expanding the agency's reach and potential teacher pool.
Huge follower increase
Surge in web traffic
The targeted advertising campaigns directed a significant volume of traffic to Educate Abroad's website, which Click Ethical built. The optimized content and compelling visuals on social media prompted potential teachers to explore the agency's website for more information.
Enhanced Engagement
Our strategies led to a substantial increase in post reach and engagement. Impressions and interactions on social media platforms surged, indicating a growing interest in Educate Abroad's services. This has resulted in a surge of applicants.
Growth in Recruitment
Click Ethical's comprehensive social media strategy played a pivotal role in the agency's expansion. From an initial count of six teachers, Educate Abroad witnessed a remarkable increase, boasting a team of 120 qualified ESL teachers within one year.
Conclusion
Success
Our strategic and ethical approach to social media management not only elevated Educate Abroad's online presence but also had a profound impact on the agency's recruitment efforts. The significant growth in followers, reach, engagement, and website traffic directly contributed to Educate Abroad's success in recruiting and retaining a substantial number of ESL teachers in Thailand. The collaboration with us not only achieved the client's immediate goals but also established a strong foundation for sustained growth in the future.
