• Click Ethical Team

Yvon Chouinard - Patagonia


Patagonia founder, Yvon Chouinard has given away his $3billion company to save the planet. The below statement was released on the Patagonia website. Absolutely incredible.


Earth is now our only shareholder.

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have.

This is what we can do.

By Yvon Chouinard


I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.

We started with our products, using materials that caused less harm to the environment. We gave away 1% of sales each year. We became a certified B Corp and a California benefit corporation, writing our values into our corporate charter so they would be preserved. More recently, in 2018, we changed the company’s purpose to: We’re in business to save our home planet.

While we’re doing our best to address the environmental crisis, it’s not enough. We needed to find a way to put more money into fighting the crisis while keeping the company’s values intact.


“Truth be told, there were no good options available. So, we created our own.”

One option was to sell Patagonia and donate all the money. But we couldn’t be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.

Truth be told, there were no good options available. So, we created our own. Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.

Here’s how it works: 100% of the company’s voting stock transfers to the Patagonia Purpose Trust, created to protect the company’s values; and 100% of the nonvoting stock had been given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis and defending nature. The funding will come from Patagonia: Each year, the money we make after reinvesting in the business will be distributed as a dividend to help fight the crisis. It’s been nearly 50 years since we began our experiment in responsible business, and we are just getting started. If we have any hope of a thriving planet—much less a thriving business—50 years from now, it is going to take all of us doing what we can with the resources we have. This is another way we’ve found to do our part.

Despite its immensity, the Earth’s resources are not infinite, and it’s clear we’ve exceeded its limits. But it’s also resilient. We can save our planet if we commit to it.


Source: https://www.patagonia.com/home/


Inspired? Does this resonate with you?


We like to share inspiring stories like this but also talk about the main challenges of our times to connect individuals, social entrepreneurs and businesses to build tomorrow’s world. Our organisation is glad to be joined in this movement by people sharing common interests, because they have taken it upon themselves to help people in need and our planet.


So who are we?


Click Ethical is a crusader that goes way beyond the typical outline of a social media agency. An activist at heart, a voice of authority on the causes we support, and a friend to businesses that champion innovation and sustainability.


Our vision is to help create conditions that encourage the best in people and companies, and that challenges the dormant cultural, political, philosophical, and economic consensus. Our mission is to help build a world where businesses are positively contributing to the environment and society.


So how can you get involved?


If you're interested in finding out more about integrating supporting a cause into your social media strategy and becoming purpose-driven, please give us a shout and we’ll be happy to go through the finer points with you.


Web: clickethical.com/about

Email: info@clickethical.com

Yours ethically,

Holly Moon, Content Manager


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