What does it mean to be purpose-led?
Purpose is the desire to make a meaningful difference in the world. The search for purpose may seem private and personal, but now, more than ever, purpose matters - especially when it comes to your company’s brand positioning and image. This is why choosing purpose-led social media is a game changer. It will help you differentiate your company not by what you do, but by who you are and how you do what you do. It will give your brand an authentic differentiation that brings strong appeal. The more bold, conscientious, and purposeful the differentiation is, the greater the brand’s appeal is.
Why is it important?
Purpose-led social media services and their campaigns earn your company consumer admiration and start consumer conversations. Part of this is showing your existing and prospective customers the positive impact of your business and creating a story out of how you have supported a cause. Creating a story gives your customers practical examples of your core values and ethical approach to business, helping them to engage with your brand and even actively endorse the use of your products or services.
Remember - when it comes to social media, it should be meaningful, not generic. Why? Because campaigns that benefit society or the environment grab people’s attention.
Who are we
We are a crusader that goes way beyond the typical outline of a social media agency. An activist, a voice of authority, and a friend to businesses that champion innovation and positive change. Our mission is to help build a world where businesses are positively contributing to the environment and society. We do this by helping clients build an engaging online presence that benefits both their company and the social and environmental causes they support, or would like to support.
So for our clients, that means they will increase their followers, boost brand awareness, encourage audience engagement, drive traffic to their website, and generate new sales. For their supported cause, charity or non-for-profit, they benefit from boosted awareness or an increase in donations. Or both.
We are designed to position companies with a conscience in an ethical, positive light; ensuring profit comes from their customer’s appreciation of their brand and contribution to socially responsible and environmental causes.
How does it work?
We use a purpose-led approach to help you bolster your social media presence. We will implement a social media strategy based upon who you are and what you stand for as this is just as important as the quality of the products or services you offer.
We align supporting a cause with your campaign and business objectives, which could be anything from brand positioning to a product launch. If you don’t already support a cause, we find one to connect with your brand and talk to organisers of the charity or non-profit to see how you can help. After we have identified ways that your organisation can assist, we promote it through an engaging social media campaign that boosts your brand awareness, creates consumer engagement, and generates sales.
In addition, for those companies who already support a cause or run an ethical business, we ensure your audience and prospective audience know about it. We are here to shout your achievements from the rooftops and help you continue your good work through your social media platforms.
If you’re interested in creating engaging social media platforms that benefit both your company and the social and environmental causes you support, or would like to support, please give us a shout. We’d be happy to go through the finer details with you and get you started.
Tel: 07972 243 027