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Visa Becomes First Ever FIFA Women’s Football Partner


Visa has announced it’s further expansion in supporting women’s football by becoming the first ever Women’s Football Partner for the FIFA Women’s World Cup 2023. Visa has previously committed to helping elevate women’s football whilst ushering in greater equality within sports.


“Women are a force to be reckoned with – on the pitch, as small business owners, and as drivers of a majority of consumer purchases. We know that when we support the success of women in sport, we support the success of women everywhere,” said Lynne Biggar, Chief Marketing Officer, Visa. “Becoming the first FIFA Women’s Football Partner is part of a much larger investment in women’s initiatives to help recognize the limitless potential of women around the world.”

Currently, Visa is the most active sponsor of women’s football. The company aims to be a catalyst for change whilst contributing to the growing recognition of women’s football.

The FIFA Women’s World Cup will take place in Australia and New Zealand in 2023. This is the first time the tournament has been played across two countries. Through their partnership, Visa will launch one-of-a-kind experiences for football fans across the globe, they will also activate the Player of the Match award and incorporate its Team Visa program for women footballers. Visa will also be the Exclusive Payment Service for the FIFA Women’s World Cup 2023.


“As a long-standing FIFA Partner and a proud supporter of women’s football, it was a natural choice for Visa to become the first ever Women’s Football Partner at FIFA,” said Sarai Bareman, FIFA’s Chief Women’s Football Officer. “Visa is well known for supporting athletes and seeing the positive benefits that can come through sport. They are advocates for equality, diversity, and inclusion, core values that are shared by FIFA and the FIFA Women’s World Cup, as we grow and celebrate the women’s game.”

Given the relationship between success in sport and business – 94% of women in the C-suite have played a sport at some time in their lives – Visa’s support for women goes beyond the pitch. Visa continues to create programs that open more prospects for women:

  • Team Visa: Designed to help athletes succeed in their athletic career and beyond.

  • The Second Half: Launched in the UK in early 2021, the Second Half is a Visa career development program to support female footballers as they consider careers beyond football.

  • She’s Next, Empowered by Visa: Broader Visa programs – such as She’s Next – support women entrepreneurs around the world and work to close gaps with educational tools, mentorship and meaningful funding.

“I love having the opportunity to encourage young people to chase their dreams and am so proud to be part of Team Visa because the company shares this same vision and supports what I do,” said Ellie Carpenter, defender on Australia’s national women’s football team. “To be looking ahead toward playing the FIFA Women’s World Cup 2023™ in my home country is an absolute dream come true.”

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Yours ethically,

Holly Moon, Content Manager

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