• Holly Moon

Tub2pub Charity Campaign Transforms Plastic Waste Into Cash For Cancer Charity



Greene King are currently running the ‘Tub2Pub’ campaign. The campaign aims to raise money for Macmillan Cancer Support by recycling used plastics.

The campaign launched 1st January aiming to help consumers discard of their confectionery tubs accumulated over the festive period.


From 1-31 January, their pubs, restaurants, and hotels will accept all clean and empty confectionery tubs, biscuit tubs and cracker tubs. The tubs must be clean and empty and be 5/PP grade plastic.


The campaign ends on 31st January, all tubs that have been collected will be taken to a plastic reprocessing centre where they will be shredded before being sold onto plastic manufactures to use in place of virgin plastics. All money raised during this campaign will be given directly to Macmillan Cancer Support.


Vance Fairman-Smith, Greene King’s supply chain director, said: “We’re really pleased to be able to provide this recycling service to our local communities across the country. This is a ‘win win’ situation as we look to save the plastic tubs going to landfill and at the same time being able to support our national charity partner, Macmillan.”
“This is a great way of not just helping charity but also the environment”, says Peter Goodwin, co-cre8’s Co-founder.

Are you in the UK? Do you have any tubs at home? Head to your local Greene King and be a part of this incredible cause! Find out more at: tub2pub.co.uk


Remember


Customers are more aware than ever before about environmental issues: to attract today’s consumers and to retain your existing customers, you need to make it clear what you’re doing to be more environmentally and socially conscious.


If you're interested in finding out more about integrating supporting a cause into your social media strategy, please give us a shout and we’ll be happy to go through the finer points with you.



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Yours ethically,

Holly Moon, Content Manager

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