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COVID-19 demonstrates that people, communities, and our planet are inextricably connected – risks to the health and wellbeing of one impacts the health and wellbeing of all. The pandemic is the most urgent of a series of global challenges, demanding collective action in the months and years ahead.

As we try to respond to this ongoing pandemic, climate change, resource scarcity, inequality, and many other challenges have not stopped, but continue to threaten the future of this planet. Now is not the time to back away and put dealing with these issues on the back burner. We must continue to push forward to create a sustainable impact and build a better future for all. We have to find ways to lead with purpose, and positively impact the planet, people, and communities we serve.


The world has to change if it’s to survive. Businesses have a responsibility to consider the environment when planning their future strategies. This can be done by searching and connecting with sustainable innovations and initiatives that could save the planet.

There's never been a greater push for sustainable products and technologies than there is today. We've reached a critical point with regard to climate change, and many innovators need businesses to step up to the plate to build a green future.

Well before the pandemic arrived, more and more businesses were waking up to the powerful opportunities between sustainability and innovation. The faster companies can launch sustainable products that customers are increasingly demanding, the better. In times of crisis, innovation becomes even more critical to help businesses succeed, and a focus on sustainability can ensure that this innovation is unleashed to serve the greater good.

Case study

So here is an example of how a company that you all know, has sought to include sustainability in nearly all its processes. HP has made strides to reduce the energy consumption of products, increase our use of recycled materials, and deliver products that help customers to live and work more sustainably.

More recently, through its innovative “impact sourcing” initiative, HP has kept more than 1 million pounds of plastics out of the ocean, instead upcycling them for use in HP products. Over the past year, HP launched the world’s first notebook, display, mobile workstation and enterprise laptop with ocean-bound plastics. And, today HP has 111 EPEAT-registered Gold products – more than any other company in the IT industry – and has the most sustainable PC portfolio on the planet.

A Sustainable Impact strategy like HP’s is not a good CSR, but a business imperative. In the fiscal year 2019, US$1.6 billion in new sales were influenced in some way by HP’s Sustainable Impact – a 69 percent increase from the previous year.

In conclusion, organisations with a conscience should take this opportunity to connect with the latest sustainable innovations and initiatives. These innovative solutions address challenging and systemic environmental and social issues and support both social and economic progress. Thanks for reading.

Yours ethically,

Click Ethical Blog Squad

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