Social media for hotels
Updated: Nov 30, 2021
Social media is an essential tool for hoteliers to connect with prospective customers, increase room occupancy and direct bookings, and boost brand awareness.
The COVID pandemic has been a frustrating time for hoteliers all over the globe, but now is the time to bounce back.
This blog post will show you the benefits of social media and how to use your platforms to deliver successful campaigns.
What does social media look like in the hotel industry?
This usually involves a wide range of activities, varying from publishing or sharing photographs and videos to paid social media advertising.
You’ll see the most popular platforms are Facebook and Instagram because they are ideal for engaging with prospective and existing customers
These platforms also have analytics tools built-in, allowing you to track user activity and engagement. Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings, and the features to invite users to events.
So what are the best platforms?
Nowadays, there are a host of platforms available. The many options available to hoteliers are becoming intense to keep up with. Hence, it would be difficult to interact and contribute effectively on all major platforms simultaneously.
As a result, you must select your platforms wisely when it comes to organic social media marketing. In the hotel industry, the objective of social media is to attract new guests and engage with both new and existing customers. Let’s learn about two of the top social media marketing platforms for hotels. Let’s take a look at the two most popular platforms for hotels.
Given its massive popularity, Facebook reigns supreme among social networking platforms. As the most accessible social media site, Facebook provides several options to promote your hotel.
You can add a variety of extra tabs and cross-references to all other social networks and websites using Facebook. It's also a great place to include all of your contacts, facilities and amenities information.
On Facebook, you have a vast potential reach. This becomes much more apparent when you begin to use paid social advertising to target customers directly.
Here are seven things you can do on Facebook as a part of social media marketing in the hotel industry:
Post about local picturesque areas or eye-catching shots of your hotel's interior decor and outside.
Publish short videos, stories, and live videos, as well as write-ups of promotional deals, special offers, and discounts.
Persuade your guests to include check-ins or location tags in their travel pictures and videos, and in exchange, you can offer enticing benefits.
Offer rewards and hold contests. Engage in discussions on posts that promote your hotel's brand.
Use Facebook ads to increase your visibility and bookings.
There is no more popular medium for posting travel-related photographs and videos than Instagram.
Travelers like curating perfectly shot images, writing beautiful captions, and using popular hashtags to inspire other travelers to plan their trips. As a result, your hotel's brand must be a part of this community.
You can engage with prospective guests and publish content relevant to your hotel and destination on Instagram.
Here are three things you can do on Instagram:
Post high-resolution and intriguing photos of your hotel's ambiance, activities, and attractions.
By incorporating new reel trends, you can post tourism tips, local cuisine recommendations, photographs of your exterior, future events, and promotional offers.
With Instagram stories, you can capture and post exceptional moments, ask questions, and share instant updates about your hotel's inventory.
3 tips to promote your hotel on socials
You can entice users to like and share your hotel’s page by offering incentives, which include discounts and coupons. You can target individuals based on their likes and dislikes, age, location, and many other factors to advertise your hotel in your social media campaign.
To establish a successful and thorough social media marketing strategy, here are three social media marketing tips for you:
1. Consider seasons.
When planning your social media strategies, keep seasonality in mind. The seasonality factor can be applied to what to post based on various festive holidays and low, mid, and peak business seasons.
Given the time of year and what you're striving to achieve, your content will keep changing significantly.
In the low season, you can boost reservations by offering seasonal packages or activity-focused deals on social media. Around the peak season, on the other hand, you can use social media for advertising your hotel, showcasing the top benefits you offer. This strategy will nudge people to book sooner, so they don't miss out.
2. Continue to improve
Take note of social networking sites' feedback and make improvements to guests' hotel experiences. Whether the reviews are positive or negative, make sure to reply to all feedback so that users know your hotel cares about their opinions.
Especially if you receive positive feedback, don't forget to share it with your followers because no content is better social media promotion for hotels than positive feedback.
3. Influencer marketing is the new big thing
Social media influencers have given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
Ensure you have a clear plan before inviting travel influencers to stay at your hotel. First and foremost, keep your budget in mind. This will help you determine the type of influencer you can afford to hire.
Micro-influencers might well be happy to barter services, but macro-influencers would want big bills. Lastly, Decide what you want to accomplish with this carefully thought out plan after you've decided your budget.
How can we help?
We specialise in helping clients like you manage your own social platforms to make the most out of your online presence and to get more people talking about your brand through social media.
With us by your side, we will boost your brand awareness, encourage audience engagement, increase room occupancy, and boost direct bookings.
The services we provide include:
Social media strategy
Profile setup and branding
Campaign and community management
If you're interested in finding out more about our services, please give us a shout and we’ll be happy to go through the finer points with you.
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