LFC Foundation & Wasabi Technologies Launch New Mental Health Programme

LFC Foundation has launched an innovative community mental health improvement programme, which uses the power of football and music to help improve young people’s lives.

The ‘Red Hot Beats’ programme will engage with youths from disadvantaged areas, using the synergy of the two world famous pillars of Liverpool’s rich heritage.

Wasabi Technologies, who are the club’s Official Cloud Storage Partner, will part fund and support the new scheme alongside LFC Foundation, which will be delivered in six community centers across Merseyside.

The bespoke sessions will be targeted at young people identified as struggling with their mental health and will provide them with the essential tools to learn a wide variety of mental health and wellbeing skills and coping strategies, using the hook of music, arts, and sports.

Red Hot Beats adds to LFC Foundation’s growing portfolio of successful mental health and music programmes.

Music and art therapy will help to improve the mood and cognitive function of participants. This will be combined with LFC Foundation’s expertise in delivering high quality sport and football programmes and will help to improve overall emotional expression, communication and interpersonal skills, self-esteem, and have a positive impact on quality of life.

Matt Parish, chief executive, LFC Foundation, said: “It’s fantastic to be collaborating with Wasabi Technologies on our new community mental health improvement programme. “The mental health crisis post pandemic is alarming, especially in younger people who may not be equipped with the relevant skills, information, and access to services they require. Red Hot Beats will look to address this need by delivering free and accessible sessions for young people to access in their local communities as well as providing contact with dedicated specialist mental health staff.”

Julie Barry, Wasabi Technologies VP of Global Brand and Communications, added: “We are delighted to be working alongside LFC’s official charity and helping them to power such an innovative programme. Mental health is such an important issue to tackle and the work that the LFC Foundation is already doing in this space is fantastic. To use music as a pathway to healing aligns so authentically with Wasabi’s core values and the rich history of Liverpool. We can’t think of a better way to help support local young people.”

For more information on LFC Foundation’s mental health programmes and initiatives, please visit foundation.liverpoolfc.com.

Inspired? Does this resonate with you?

We like to share inspiring stories like this but also talk about the main challenges of our times to connect individuals, social entrepreneurs and businesses to build tomorrow’s world. Our organisation is glad to be joined in this movement by people sharing common interests, because they have taken it upon themselves to help people in need.

So why should companies align supporting an environmental or societal cause into their wider marketing and business strategy?

Well, environmental and societal issues have been of major concern in recent years, and have caused consumers to think more critically about the origins, content, and manufacturing processes and the societal impact of the products they buy. Therefore, an organisation’s focus should not only be on maximising profits but also carrying out its operations in a manner suitable for both the environment and society.

So who are we?

Click Ethical is a crusader that goes way beyond the typical outline of a social media agency. An activist at heart, a voice of authority on the causes we support, and a friend to businesses that champion innovation.

Our vision is to help create conditions that encourage the best in people and companies, and that challenges the dormant cultural, political, philosophical, and economic consensus. Our mission is to help build a world where businesses are positively contributing to the environment and society.

So how can you get involved?

If you're interested in finding out more about integrating supporting a cause into your social media strategy and becoming purpose-driven, please give us a shout and we’ll be happy to go through the finer points with you.

Web: clickethical.com/about

Email: info@clickethical.com

Yours ethically,

Holly Moon, Content Manager