LEGO To Begin Rolling Out Paper Bags In 2022
LEGO will begin introducing paper bags into all of their sets in 2022. The sustainability initiative to replace plastic bags in their sets was first unveiled in September 2020. After successful trials, LEGO are ready to launch the paper bags this year.
This initiative is part of the company’s wider ambition to make all of their packaging sustainable by 2025. The replacement of the plastic bags with paper bags has already reduced the size of their boxes by 14%.
“We have received many letters from children about the environment asking us to remove single-use plastic packaging,” the LEGO Group’s CEO Niels B. Christiansen said last year. “We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change.”
The paper bags are sustainably sourced and certified by the Forest Stewardship Council and are completely recyclable.
Keep up the good work, LEGO!
To risk becoming irrelevant and potentially obsolete in 2022, brands will have to engage more with topics like mental health, changing food trends, inclusivity, equality, and social and environmental justice. These topics, in particular, are critical to younger generations, and social media is their way to bring them to attention. Therefore, it’s critical that in order to enhance engagement with these generations, you must integrate supporting a cause into your social media strategy.
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If you're interested in finding out more about integrating supporting a cause into your social media strategy, please give us a shout and we’ll be happy to go through the finer points with you.
Holly Moon, Content Manager