DO GOOD. BE SOCIAL. MAKE PROFIT.
Demonstrating commitment to supporting causes matters more than ever when it comes to attracting and retaining customers. You might think that this sounds like a bold statement; it is a bold statement; and, it is true.
"88% of consumers want to support brands that have social causes aligned with their product or service."
Based on a poll conducted by Forbes in 2019, 88% of consumers want to support brands that have social causes aligned with their product or service. A huge part of reaching the 88% is deciding on the type of content you share on social media. Campaigns that benefit both your company and the social and environmental causes you support are compelling and engaging. They help position your company as one that cares about the world, which appeals to your audience; boosting customer acquisition and strengthening the sustainability of your business. So aside from it just being something ‘nice’ to have on your mission statement, it’s now, also incredibly profitable to support a social or environmental cause.
To risk becoming irrelevant and potentially obsolete in 2021, brands will have to engage more with topics like mental health, changing food trends, inclusivity, equality, and social and environmental justice. These topics, in particular, are critical to younger generations, and social media is their way to bring them to attention. Therefore, it’s critical that in order to enhance engagement with these generations, you must integrate supporting a cause into your social media strategy.
So contributing to the greater good via your socials is a great way for your company to reap the rewards for being purpose-led well into the future and strengthening the sustainability of your business. Who you are and what you stand for have become just as important as the quality of the products and services you offer.
If you're interested in finding out more about integrating supporting a cause into your social media strategy, please give us a shout and we’ll be happy to go through the finer points with you.
Click Ethical team
Telephone: 07972 243 027