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CNH Industrial Brazil Supports Socio-Cultural Program That Brings Music To 50,000 Young People

The CNH Industrial Bank, Case IH and CASE Construction Equipment in Brazil are supporting the Projeto Guri which is considered to be the largest socio-cultural programs of Brazil with over 50,000 students having classes in education centers located across 280 municipalities in the state of São Paulo.

The Guri Project promotes musical education for children and teenagers from 6 to 18 years and offers classes in musical theory and initiation, choir singing, and string, percussion, and woodwind instruments during the after-school period. The project is led by the social organization Sustenidos and aims to help students reach a better school performance through music. The idea is that music can be a tool that positively influences student behavior and helps to improve education. Providing access to different kinds of experiences and cultures is considered a key to allow students to further develop their skills and build self-confidence.

CNH Industrial has been a sponsor of the Guri Project since the beginning of 2021. The commitment to education and strengthening its local communities is a core value and mission for CNH Industrial, and plays an integral role in the company’s approach to social, environmental, and financial sustainability in its global operations. Click Ethical

To risk becoming irrelevant and potentially obsolete in 2022, brands will have to engage more with topics like mental health, changing food trends, inclusivity, equality, and social and environmental justice. These topics, in particular, are critical to younger generations, and social media is their way to bring them to attention. Therefore, it’s critical that in order to enhance engagement with these generations, you must integrate supporting a cause into your social media strategy.

So contributing to the greater good via your socials is a great way for your company to reap the rewards for being purpose-led well into the future and strengthening the sustainability of your business. Who you are and what you stand for have become just as important as the quality of the products and services you offer.

If you're interested in finding out more about integrating supporting a cause into your social media strategy, please give us a shout and we’ll be happy to go through the finer points with you.



Yours ethically,

Holly Moon, Content Manager

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