Campaign management
We deliver campaigns that mean something to your audience. We call them purpose-led. Purpose-led social media campaigns boost customer acquisition and strengthen the sustainability of your business.
Purpose-led campaigns
We deliver social media campaigns that earn your company consumer admiration and start consumer conversations. Part of this is showing your customers the positive impact of your business and creating a story out of how you have supported a cause. Creating a story gives your customers practical examples of your ethical approach to business, helping them to engage with your brand and even actively endorse the use of your products or services.
Supporting a cause
We align supporting a cause with your campaign objectives, which could be anything from brand positioning to a product launch. If you don’t already support a cause, we find a one to connect with your brand and talk to organisers of the charity or non-profit to see how you can help. After we have identified ways that your organisation can assist, we promote it through an engaging social media campaign that boosts your brand awareness, creates consumer engagement, or generates sales.
Telling a story
To ensure our campaigns align your business goals with audience objectives, we create stories that give your prospective customers practical examples of your ethical approach to business or willingness to make a positive impact on the world, helping them to engage with your brand and actively endorse the use of your products.
Purpose-led content
We create purpose-led content that is compelling and engaging. It will help position your company as one that cares about the world, which appeals to your audience; boosting customer acquisition and strengthening the sustainability of your business. Part of this is executing monthly competitions to help build followers and engagement. We will create ideas each month based on relevant events and key brand messages. All our content created ahead of time, scheduled and signed off by you.
Influencers
We help promote each campaign with the use of influencers. Once we have built some momentum with your social platforms, we start interacting with ethically-minded influencers to build fresh content. We can seek to develop long-term relationships with anyone with
whom we find a strong affinity or any influencers you enjoy working with.
Campaign ads
We will run separate adverts simultaneously to ‘build engaged audiences’ and ‘to drive awareness with new consumers’. We will monitor success through KPIs such as reach, engagement and traffic where appropriate.