Marketing tips

Social media for hotels

Social media is an essential tool for hoteliers to connect with prospective customers, increase room occupancy and direct bookings, and...

10 top tips to help your social media strategy

Creating a social media strategy can be a daunting task and a minefield for those starting out in business. But a well-executed strategy...

DO GOOD. BE SOCIAL. MAKE PROFIT.

Demonstrating commitment to supporting causes matters more than ever when it comes to attracting and retaining customers. You might think...

SOCIAL MEDIA FOR GOOD

Values-driven organisations are the most successful organisations on the planet. You might think that this sounds like a bold statement;...

SUSTAINABLE INNOVATION CAN SAVE THE PLANET

COVID-19 demonstrates that people, communities, and our planet are inextricably connected – risks to the health and wellbeing of one...

WHY INVEST IN USER-GENERATED CONTENT?

It’s authentic, cultivated, easily shared, cost-effective, and created outside of the brand sphere. AND 90% of purchasing decisions are...

WHERE DOES YOUR BRAND FIT IN?

There’s something special about the brands we connect with. What is it that attracts us? Why welcome them into our world or show loyalty...